Portrait of Michael Hetelson, technology founder and expedition leader

MICHAEL HETELSON.

Entrepreneur, marketer, and former pro sports owner—where brand building meets the appetite for a bigger bet.

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01 // The Thesis

An entrepreneur who buys the team, then builds the audience.

Founder and owner of MMT Solutions, a full-service marketing agency serving leading names in the entertainment and pharmaceutical industries. Cornell University graduate.

In 2004 I acquired the MISL St. Louis Steamers and served as President and CEO — moving the franchise downtown to the Savvis Center, rebuilding the brand, and signing the fourth woman ever to play professional indoor soccer.

I also created and executive produced “Red Card”, a team-based reality series broadcast on WB11-KPLR that followed the club from tryouts to opening night, filmed from Paris to Hawaii and across the United States.

Ventures
  • Medical Waste Management
  • MMT Solutions
  • Kalogix
  • St. Louis Steamers
  • Emergent Technology Group
Expeditions
  • Iceland '00
  • Gumball 3000 — NY to LA
  • Gumball 3000 — San Francisco to Miami
  • Gumball 3000 — Paris to Cannes
  • South African Safari
02 // Discourse

Press & Perspective.